Spritsweb.com says that any key website needs these five steps to be a good website.
1. Appearance
2. Content
3. Functionality
4. Website Usability
5. Search Engine Optimization
Two websites that do a good job of this are Louisville.edu, and ua.edu. The main difference between the University of Louisville's website, and the University of Alabama's is Alabama's is more picture orientated. Although Alabama's page has more pictures Louisville's has more links and pages to go off of.
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